We have all seen the advertising cliché for law firms in the city bus, TV shows during the day, park benches, you name it. These ads may have the time and the place if it fits with your brand. In 2020, you lose if you do not take advantage of the digital ecosystem as well.
The problem is that you’re a lawyer, not a marketer. How do you know where to start?
Fortunately, many people have faced this problem before and have found the kind of top online marketing for law firms.
1. Writing Blog.
How many times have you googled a question about something in the last day? Maybe a couple of times, and so are your future clients.
People are always looking for advice and information, so writing a blog with your legal expertise is the best way to reach them.
The key is to focus on telling your audience, do not sell to them. Articles of this Burman perfect law – that answer the main question that many of their clients, rather than spend 1000 words patting themselves.
People will find your blog because they find a topic or question. When they find your content, they know you as a reliable lawyer. The next time they need a lawyer, better call than people who have proved themselves to knowledgeable and helpful?
On top of this, blogging is one of the best things you can do for search engine optimization or SEO. Your site will be filled with relevant content on popular keywords, so you will land at the top of the search results.
2. Getting to the online directory
Your own site should not the only way clients can find you online. There are many directories out there dedicated to helping people find a lawyer. Do you use them?
There are two categories of the directory you want: Directory of Laws and Local Directory.
Find as many as possible this directory you can find. If you find a site that is not listed, submit your profile to the site.
When you find a directory that already make your list, check your profile. You want the complete and powerful. It must have a photo if the directories have this option.
Outside photos, make sure all your information is up to date. Be sure to include a list of legal specialties so that you appear in the proper search.
3. Go Social
Social media marketing is not just for brands that sell eyeshadow palette. This is a critical strategy for law firms as well.
As well as your blog, social media posts you need to focus on telling the public rather than sell yourself. People are bored with the ad outright and can react negatively.
Post all blogs, videos, and other content on your social media page. Focus on the trend of legal topics and give your expert opinion about the high-profile question.
Do not forget to interact as well. Commenting on another post with your legal expertise. For example, post local news outlets tend to be popular, and expert opinion will be welcome.
4. Provide your site audit
Having a web site is rule # 1 for digital marketing, but are you ready to blow? When was the last time you record it? Do you know what to look for?
Start by checking how well your site is optimized for search engines. SEO Checklist of Essentials is an easy place to start.
Your site also need to look at specific ways to get a strong result. Need a mobile friendly, and ideally, it should be responsive. This makes it easier for mobile users, and Google penalizing sites that are not mobile-friendly in their SEO rankings.
Do not forget to check the loading time of your site. Users have little patience for the site to load slowly, so will miss the traffic for you.
Finally, aesthetics also play a role. Design your site needs to display your brand when they have an updated look. If your site looks outdated, users will assume that knowledge of the law is outdated as well.
5. Marketing Video
Video appealing, easy for anyone to roam, and with good
